John Philips is a luxury brand founded by two fashion enthusiasts with the goal of redefining the classic luxury watch. The idea of designing a timepiece came about after analysing the current luxury and minimalist watch market and realising that there was a common trend - it appeared that the majority of watch brands were not taking risks with their design approach, in fact, some were just imitating the same designs, thus having no point of difference.

We also quickly realised that there was a big gap in terms of quality, design and affordability between the common watch brands and the exclusive luxury brands. In order to close this gap, we set out to design a stylish and distinctive timepiece with all the components you would expect from the exclusive luxury brands but with a more affordable price tag.